My wealth Master
The COMPANY
My Wealth Master was created by Jonathan Cosgrove, a MBA student struggling to keep up with the management of his investment portfolio.
My Wealth Master seeks to provide an accessible and economically friendly alternative to hiring a wealth manager.
My role
The design work for My Wealth Master was done in a team of four at Experience Haus in London, England. My role within the team consisted of the following:
Team collaboration
User research
Insight synthesis
Alert system design
Profile settings design
Design system development
Our team with My Wealth Master founder Jonathan Cosgrove
Design Approach
In order to define user needs and develop focused solutions, the Double Dimond model (created by UK Design Council) was used to guide the design process.
The following design work was developed through the four stages of the Double Diamond:
Discover, Define, Develop, Deliver
Stakeholder Interview
In order to identify the key design goals, an interview was held with stakeholder Jonathan Cosgrove.
The interview led to the development of three goals:
Build a financial dashboard that prioritizes clarity and motivation.
Incorporate AI tools without overwhelming beginners.
Centralize various financial planning tools into one unified platform.
user Interviews
Interviews were conducted with financial advisors and prospective users from eight different countries between the ages of 25 and 70.
The interviews led to the identification of these user needs:
Users need tools that guide them through wealth management.
Users want one unified platform, rather than using several different tools.
Users need a simplified platform without clutter or the use of complex jargon.
* Notes from user interviews organized using affinity mapping method
user persona
James, 35, Project Manager
About James
Planning to buy a house in the near future.
James is financially aware, he has some savings and investments.
Open to using AI tools.
Confident in managing every day finances and budgeting.
Goals & Motivations
Align his investments with his plans of buying a house and starting a family.
Build better strategies for navigating market fluctuations.
Feel more organized with his assets and investments.
Have confidence in his ability to prepare for a financial emergency.
Pain Points
Wants the best ISA rates but is unsure how to determine which option is the best for him.
Struggles to know what course of action to take during market fluctuations.
Finds tax implications confusing.
Lacks clarity on how his investments are performing.
How to help James
Provide clear guidance on tax implications.
Offer a simplified overview of investment performance.
Compare ISA options and make personalized recommendations.
Offer personalized insights and strategy suggestions .
Ideation
The ideation process for My Wealth Master consisted of our team creating a High Impact - Low Effort matrix. The matrix assisted our team in determining which aspects of the design were to be prioritized. After ideation, our team had settled on the following:
Seamless onboarding. No long forms or complex setup.
Unified financial dashboard. Users can manage net worth, ISA accounts, spending trends, and investment portfolios.
Financial Sand Box. A safe space where users can explore hypothetical financial decisions with AI support.
Alerts User flow
A user flow chart was created to demonstrate a hypothetical user’s journey through the alerts section of the platform.
Profile User flow
A user flow chart was created to demonstrate a hypothetical user’s journey through the profile settings section of the platform.
Onboarding
Upon signing in or creating an account, users will be required to verify their identities.
After identity verification, users will securely link their bank accounts to My Wealth Master.
Main dashboard
The main dashboard displays your net worth.
A navigation menu is located at the bottom.
AI support breaks down your assets.
AI support provides growth projections.
AI smart suggestions to guide users through managing their assets.
alerts
Users can set alerts to stay informed on different stocks.
Users can use the toggle switch to set the alerts to include price changes or company news.
profile settings
Users can adjust the AI Agent settings in the profile settings.
sandbox
Users will access Sandbox by using the toggle switch at the top.
Once Sandbox is activated, the screen will switch to a dark color scheme.
Users can use their real financial data in the Sandbox projection.
Users can use Sandbox to test different financial scenarios.
AI support will provide smart suggestions alongside the projection.
Sandbox generates personalized insights with careful consideration of the current market conditions.
Users can save their Sandbox projections to track their goals.
